The product packaging is one of the most important things to consider in the order fulfillment process. A proper product packaging helps in safe and on-time delivery of products. Therefore, all e-commerce service providers should pay special attention to product packaging.
Here, in this article, we are going to discuss various benefits of product packaging in the supply chain:
1. Increased Customer Satisfaction
According to various researches, product packaging can be very beneficial for a business. The powerful and impactful product packaging can help to leave a good impression on the customers. The research has shown that product packaging can create a good perspective of your potential customers towards your brand.
Moreover, the unboxing videos uploaded over the internet get more likes and views. It shows that people love creative unboxing experience. The custom product packaging has brought significant changes in customer behavior. Thus, e-commerce companies should hire the best packaging services, provider.
2. Good Value Of Brand
Good packaging can improve the value of the brand and help you to get more customers for your business. Thus, good packaging can help in creating a positive impression of your brand on your targeted customers. Most people say that they feel excited when they receive a beautiful custom package.
It can significantly upscale your brand. It will also influence your word of mouth marketing. Moreover, most people say that they prefer to buy the product if it is wrapped beautifully.
3. Good Customer Experience
The custom product packaging solutions create a good customer experience, and they help in creating a good relationship with your customers. Product packaging can leave a good impression on your customers. The strategically packed product can hold the attention of your customers for a few seconds.
These few seconds will frame how your potential customers will frame the image of your trade booth. The creativity in custom packaging is also dependent on the products that have to be shipped. For instance, luxury products must have good packaging as compared to household products.
4. Increase Repeat Purchases
The investment in premium quality packaging influences the customers’ decisions to place the order again. If your product has good packaging, then your customers will love to place an order again and again. The repeat purchase is very important for the business as it can help in increasing the profit of the company.
Thus, it is worthwhile to invest in creative and sturdy packaging for products. If you are a full-fledged established e-commerce company, then you can leverage costly innovation. On the other hand, start-up companies can spend some amount of the budget for product packaging and blow your customer’s away.
Tips To Design The Perfect & Eye-catching Packaging
a). Choose Beautiful Color
The color of the product packaging plays a vital role in designing a perfect product packaging solution. It is a very simple but efficient way to uplift the visual appeal of custom packaging boxes. There are different methods to use color on product packaging.
The right color choice for products will significantly improve the visual appeal of product packaging. You can use any color for the packaging of the product. But, always keep in mind that different products have different significance. If your main objective is to spread brand awareness, then you can choose the signature color of your brand. You can also print the brand color on the product label, tissue wrap, and ribbon match.
b). Custom Design Box
Most online retailers think that custom design packaging boxes are expensive. But this is not true! The custom-designed boxes can reduce the expenditure and help in creating a good impact on the customers. The custom-designed box will require less raw material for designing boxes, and it will ultimately reduce the cost of packaging. Moreover, the stamp of custom packaging boxes can be printed without hiring any professional.
c). Use Inserts
The best and affordable way to improve the product packaging solution is to use inserts. Inserts can improve the loyalty of customers towards the brand. The inserts provide an opportunity to do word-of-mouth marketing. The attractive inserts will improve the customer experience, and they will suggest your brand name to their friends and relatives.
Thus, it will significantly increase the number of customers and help you to get more profit. There is one tip for you! You can transform your business card into the insert, and it can make your brand quite popular.
d). Use Stickers
You should place stickers on your product packaging strategically so that you can improve its design. The stickers over the product packaging play a vital role, and it can create a good visual appeal of your product packaging system. Therefore, you should use a beautiful sticker of the brand logo on your custom-designed box for product packaging.